Burr Alert: Step One- Fire Yourself!

December 18, 2012

Most often the seller of a privately held company is the same person who was the founder and who runs, owns, and brings vast personal knowledge and charisma to the business. That’s YOU.

Most often the seller of a privately held company is the same person who was the founder and who runs, owns, and brings vast personal knowledge and charisma to the business. That’s YOU. There is a good chance that YOU are the key reason why your company is great, valuable and profitable. But that also means without YOU, the company may be a high risk proposition to a buyer.

If you ever want to sell your company or bring in an investor, you’ve got to focus on these two words: Transferable Value.

Transferable Value is what a buyer owns after the transaction closes. From your point of view, the buyer is going to own a wonderful and very profitable business. From their point of view (which is the only one that counts) they are going to own a business that may be losing a critical asset –YOU. Therefore, painful as it may be, you’ve got to FIRE YOURSELF.

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