Using client feedback to guide redevelopment of its strategic platform, the firm has revitalized its website which provides information and tools to business owners, in-house legal counsel and corporate executives. This announcement follows the recent launch of three practice-specific blogs: Succeeding in Succession, Environmental Law Matters and the Telephone Consumer Protection Act (TCPA) Addendum. In addition, on Oct. 1, Burr & Forman announced the addition of 23 attorneys through its combination with Williams Schifino in Tampa, Florida. This marks the third office Burr has opened in the state of Florida in the last three years.
“Through our in-depth client interview process, we have learned exactly what type of information clients and future clients seek from their law firm,” explained William Lee Thuston, managing partner of Burr & Forman. “Our ongoing updates and resource portals serve as a place for our attorneys and their clients to engage in conversation.”
Burr & Forman’s new website includes more than 40 videos of Burr & Forman’s lawyers and staff on its new site, as well as clips from several community organizations that the firm supports across its Southeastern footprint.
Burr & Forman worked with Creative Mischief to develop the website. The firm’s chief marketing officer, Erin Corbin Meszaros, views the website as a conversation-starter between attorneys and clients.
“We began the redesign of our website by surveying our clients to determine what was most important to them. As their needs are our number one priority, the new website represents their requests and feedback. For example, they wanted to know our people on a more personal basis,” added Meszaros. “In response, we have produced more than 40 individual videos from our lawyers and staff. Because our goal is to not only be trusted legal advisors, but to serve as valued business and community partners, we have also included video clips from non-profit organizations which we support across our footprint.”
Burr & Forman has received industry accolades for its marketing and business development tools, including multiple Your Honor Awards from the Legal Marketing Association. The firm has also hosted the popular Results Matter Radio program on Atlanta Business Radio X for two years, which provides pertinent information and real-life solutions for business leaders through a weekly podcast available at resultsmatterradio.businessradiox.com.