Protecting Your Brand: What it takes to stop trademark infringement may be changing
Hunter Freeman, Shareholder in the Greenville office, discusses in his article Protecting Your Brand: What it takes to stop trademark infringement may be changing published in the Upstate Business Journal in the March 2014 edition ways to protect your brand and court decisions that may be shifting those ways to stop trademark infringement.
"Trademarks play a key role in creating a good brand. By protecting their marks from infringement, trademark owners are able to protect their reputation and goodwill as well as their investment in growing their brand," says Freeman.
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Hunter S. Freeman, Shareholder
104 South Main Street
Greenville, SC 29601