In an article published on Oct. 18, 2016 by Legal Newsline, John Morrow discusses the recent lawsuit accusing Banana Boat of deceiving customers into thinking they were buying sunscreen with SPF 50. The lawsuit alleges the sunscreen only had SPF 8. Morrow explains the fraud claim in this case, "A negligence claim alleges that a company made a false claim about a product negligently, which could be carelessly or by mistake, meaning that under the circumstances a reasonable company either would have known or should have known that the claim was not correct." He predicts what could happen to the lawsuit in court, "Both claims would be litigated in court to determine which, if either, is proven. Typically, fraud is harder to prove than negligent misrepresentation, as fraud requires proof of intent to deceive."

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