Burr & Forman announces it has once again been listed among BTI’s “Brand Elite” for 2019. The list is based solely on in-depth interviews with more than 694 corporate counsel at the world’s largest and most influential companies and looks into how firms are branded in the eyes of clients. The firm was also recognized in BTI’s “Brand Elite” for 2018.
The interviews with corporate counsel revealed that the firm’s “brand is strengthened by the firm’s performance as a mover & shaker in the legal industry” as well as the firm should continue to “focus on value to help propel the firm’s brand even higher in clients’ eyes.”
During the course of one-on-one in-depth interviews, BTI probed clients as to which law firms they associate with the 9 distinct characteristics driving the selection, consideration and hire of new law firms.
The full list and findings are published in BTI’s Brand Elite 2019: Client Perceptions of the Best-Branded Law Firms.