Posts in FTC.

The final Federal Trade Commission (FTC) Green Guides were officially published in the October 11, 2012 Federal Register. View the newly revised Green Guides here: Federal Register - FTC Revised Green Guides For more information on environmental law topics, please contact one of the Burr & Forman team members for assistance. We are happy to answer any questions or concerns you may have.

Posted in: FTC, Regulations
On October 1, 2012, after many years of study and evaluations of several iterations, the Federal Trade Commission issued revised "Green Guides" targeting environmental marketing claims. The revised Green Guides include updates to the existing Guides and new sections on the use of carbon offsets, "green" certifications and seals, and renewable energy and renewable materials claims. The modified Guides warn against making broad, unqualified claims that a product is "environmentally friendly" or "eco-friendly", deeming these claims "nearly impossible to ...
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