Daily Report: As NCAA Athletes Seek to Profit From New Endorsement Rules, Am Law 200 Firms Are Ready to Help

Articles / Publications

By Jacob Polacheck

Daily Report (October 28, 2021 at 06:33 PM) -- Since the NCAA’s June decision to allow student-athletes to profit off their name, image and likeness, law firms have found themselves with a new avenue for work as colleges, universities and student-athletes themselves are turning to lawyers for guidance on the new paradigm.

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The Burr & Forman Sports Law team includes attorneys from a variety of legal and college athletic backgrounds, who provide counsel on marketing, licensing and other agreements. The team, which includes NFLPA certified contract advisors, has represented professional athletes in marketing and other deals, negotiated NIL contracts with NCAA coaching legends, represented professional sports organizations, and negotiated deals with major sporting television networks.

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