Bill Lawrence Quoted on NIL's Significant Reforms in College Athletics

Firm News

In an article published by IndyStar on July 6, Burr & Forman's Bill Lawrence shared his insights on the transformative impact of NIL changes in college sports.

This month, college sports marked the second year of the Name Image and Likeness (NIL) policy change that transformed college athletics and the NCAA. As the policy causes widespread reforms, the NCAA has tried to resist the power of collectives, which act as a clearinghouse for fans and boosters wanting to contribute money that can be pooled to fund NIL deals between athletes representing a given school and third parties.

"Schools effectively need the collectives now," said Bill Lawrence, a partner at the Birmingham-based law firm Burr & Forman, which deals extensively with sports law. "Without the collectives, I don't see how a school's athletics department can field competitive teams."

Collectives have helped facilitate substantial deals between athletes and partners. And while a lot of the numbers thrown around in recruiting circles in particular are probably fishing stories, exaggerated for effect, there's a growing list of athletes with confirmed seven-figure compensation packages across the country.

Click here to view a pdf of the full article.


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About Burr & Forman Sports Law

The Burr & Forman Sports Law team includes attorneys from a variety of legal and college athletic backgrounds, who provide counsel on marketing, licensing and other agreements. The team, which includes NFLPA certified contract advisors, has represented professional athletes in marketing and other deals, negotiated NIL contracts with NCAA coaching legends, represented professional sports organizations, and negotiated deals with major sporting television networks.

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