Legal Partners for College Athletes

For decades everyone in college sports made money except people like you–the athlete who dreamed of winning, practiced hard and, finally, defeated your opponents.

Endorsement deals are moving fast now that the NCAA allows college athletes to use their prominent roles in sports to earn money without losing their eligibility to play in the next season. However, the long-term impact of making smart, well-structured business deals in line with the new name, image and likeness (NIL) rules can’t be overstated.

Under the new rules, it is your right to get advice from a legal professional about how to consider these opportunities. Our team of experienced attorneys is committed to providing you legal assistance that helps structure your business deals to further your financial, brand and personal goals now and into the future.

As business lawyers in the new and constantly changing landscape, we work to find out what’s most important to you and negotiate for those short- and long-term goals. We also will help you stay informed on how new laws and updates from Congress and state governments could affect college athletes’ earning power.

In addition to decades of experience representing pro athletes and coaches on marketing contracts and other agreements – including a legendary college football coach, an NFL Pro Bowler and more – we have also handled deals involving pro baseball, auto racing, volleyball, college sports programs, and even music and film production.

Local and national businesses are seeking the talents and support of athletes from major sports programs (i.e. SEC football) and smaller, non-revenue earning programs alike. If you’re interested in finding out what’s possible for you, please complete the form above, and our team will be in touch.

Sports & Entertainment

When completing an endorsement deal under the NIL rules, money is important, but it’s just as critical to secure the best deal for your long-term future. Contracts can hide requirements that can restrict your earning potential and other aspects of your current or future life. We work with you to identify what’s most important and negotiate endorsement contracts that best protect your goals, addressing issues such as:

  • Social media posting requirements
  • Rules on political and social activism
  • Non-compete agreements
  • Compensation structures
  • Bans on multiple endorsements
  • University relations
  • Behavioral clauses
  • Group licensing deals

Our Dedicated Professionals

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About Burr & Forman Sports Law

The Burr & Forman Sports Law team includes attorneys from a variety of legal and college athletic backgrounds, who provide counsel on marketing, licensing and other agreements. The team, which includes NFLPA certified contract advisors, has represented professional athletes in marketing and other deals, negotiated NIL contracts with NCAA coaching legends, represented professional sports organizations, and negotiated deals with major sporting television networks.

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