Erich Durlacher was recently quoted in Law360’s analysis of the Atlanta legal market and the factors driving firm growth, competition, and demand heading into 2026. The article highlights a year of significant law firm expansion, mergers, and lateral movement that has solidified Atlanta’s position as one of the country's hottest legal markets.

Erich noted that Burr & Forman’s Atlanta office experienced strong and sustained performance throughout 2025, saying, “Ever since maybe the second quarter, every month has been very strong.” He added that “collections have been strong” and that “demand is still there from the clients,” positioning the office to exceed what he described as “an aggressive budget that was set at the beginning of the year.”

Addressing the increasingly competitive landscape, Erich observed that “having new firms coming into the marketplace creates a little disruption,” particularly in attorney recruiting. He emphasized that firms must be intentional about retention, explaining that “it’s got to be part of your culture that you treat your people right, that you have good benefits and good pay and a great work environment in order to keep the people you have and then attract those you need to fill out your service menu for clients.”

The article situates Erich’s comments within a broader discussion of Atlanta’s expanding legal market, driven by economic growth, major upcoming events such as the 2026 World Cup, and continued inbound business activity, underscoring how firms like Burr & Forman are positioning themselves for continued success amid heightened competition and demand.