In his latest article for Progressive Grocer, Burr Partner Sandy Grimm provides guidance to food retailers on responding to a foodborne illness outbreak.

This is especially relevant given the recent Cyclospora outbreak in the U.S., which has disrupted food supply chains and caused projected revenue losses of up to millions.

Grimm advises that to address this crisis, grocers must respond quickly and work cross-functionally. He also outlines opportunities from resources such as rewards program data and AI to streamline tracing and communications, efficiently protect consumers, and bring food supply operations back on track.

Read Grimm’s full article for more insights as retailers nationwide navigate this outbreak.