Burr & Forman Listed Among BTI's "Brand Elite 2018"
Burr and Forman announces it has been listed among BTI's "Brand Elite 2018." The list, which includes 334 law firms, is based solely on in-depth interviews with corporate counsel at the world's largest and most influential companies and looks into how firms are branded in the eyes of clients.
In addition, the firm has been recognized by corporate counsel in the top 15% of all law firms for "using technology in new ways to add value."
BTI's analysis measures top-of-mind recognition of law firms based on unbiased, direct feedback from more than 686 in-depth interviews with corporate counsel at the world's largest organizations. During the course of one-on-one in-depth interviews conducted between February 2016 and January 2018, BTI probed clients as to which law firms they associate with the 9 distinct characteristics driving the selection, consideration and hire of new law firms.
The full list and findings are published in BTI's Brand Elite 2018: Client Perceptions of the Best-Branded Law Firms.