Kathryn Whitaker

Kathryn Whitaker is the Chief Marketing Officer of Burr & Forman LLP. She works closely with the Executive Committee, operational department leads, and practice group leaders to develop and implement marketing and business development plans, while overseeing efforts to facilitate cross-office and cross-practice collaboration for the benefit of firm clients. Kathryn also oversees the firm's Practice Management function.

Her past roles include leading the marketing function for regional law firms based in North Carolina and South Carolina and overseeing the business development efforts for the Southeast region of a global law firm. Additionally, Kathryn’s background includes recruiting and consulting with Calibrate Legal, helping law firms achieve superior business results through the strategic use of people, processes, and technology. She is a champion for organizational excellence and driving measurable business impact.

Kathryn is a past member of the Legal Marketing Association Board of Directors and previously served as President of the organization’s Southeast Region. She is currently an appointed member of the Mount Pleasant Culture, Arts & Pride Commission and Dream Team member with Seacoast Church and is Past Chair of Trident United Way's Women United. She is the mother of two and a proud graduate of Clemson University.

Speaking Engagements

• "Radical Candor & Critical Conversations," Legal Marketing Association Southeastern Region Conference, October 2025
• "Cream of the Crop: Executive Talent, Retention, and the Total Compensation Package," Thomson Reuters Marketing Partner Forum, January 2024
• “Business Development Fundamentals,” Legal Marketing Association Annual Conference, April 2023
• “Techniques to Establish and Deepen Client Relationships,” International Legal Technology Association Webinar, April 2023
• “Hiring, Developing and Retaining a Legal Marketing Team,” Legal Marketing Association Southeastern Conference, October 2022
• “Attorney Onboarding: How to Position Your Firm for Future Success,” Legal Marketing Association South Carolina Training, June 2022
• “Empowering Women in Law Firm Leadership,” Managing Partner Forum, May 2022
• “Demonstrating Your Value by Expanding Your Capabilities,” Legal Marketing Association Podcast, March 2021
• “How Law Firm Leaders Can Lead Through Crisis and Build Resilience,” Intapp Webinar, April 2020
• “Creating a Niche Market at Midsized Firms,” Legal Marketing Association Annual Conference, April 2019
• "The State of the Legal Industry," ALM Legalweek, January 2018
• "Successful Client Feedback Programs at Small to Midsize Law Firms," Legal Marketing Association Webinar, November 2017
• "Revenue Generation Through Client Appreciation," Legal Marketing Association Southeastern Conference, September 2016

• Advisory Board Member, Thomson Reuters Institute 33rd Annual Chief Marketing & Business Development Officer Forum (2025-26)