Overview
Forrest Latta is a highly experienced litigator in the trial and appellate courts of Burr & Forman’s southeastern region. He is a member of the firm’s Commercial Litigation Practice Group and chairs the firm’s Appellate Practice Section.
Mr. Latta’s case experience includes major wins and favorable settlements in business disputes, insurance disputes, bad faith, product liability, professional liability, and print/broadcast media claims. He also is known for his skill in handling major appeals, having participated in some 300 appellate cases including the landmark U.S. Supreme Court cases on punitive damages.
Mr. Latta is very active in the Alabama State Bar and is immediate Past-President of the Mobile Bar Association, one of the nation’s 10 oldest. In 2024 he was honored with the Livingston Award from the Alabama Defense Lawyers Association in recognition of outstanding service to the defense bar. He also sits on the Alabama Board of Bar Examiners, the Alabama Rules of Evidence committee, and is a Fellow in the Alabama and American Bar Foundations.
Within the community, Mr. Latta serves on the Board of Trustees of Troy University, a public-owned university system. He also serves on the Board of Advisors of Cumberland School of Law (Samford University) and is active in the American Camellia Society (a plant society) and several other non-profits.
He was an honors graduate of Troy University in 1980. His law degree is from Samford University, Cumberland School of Law, in 1983. Prior to law, he worked as a radio disc jockey and newscaster in several cities, garnering two Associated Press awards for news coverage.
Peer ratings: Martindale Hubbell (A-V), Chambers USA: Appellate (Band Two), Super Lawyers (Business Litigation), and Best Lawyers in America (Insurance Law & Appellate Practice).
Significant case experience: Business litigation; insurance bad faith; insurance coverage disputes; excess & reinsurance; unfair claim practices; product liability; broadcast and print media libel and defamation; ERISA litigation; dealer/franchise termination; fair housing; false advertising; unfair competition; shareholder oppression; class actions; defamation; Robinson-Patman Act; price fixing; Sherman Act; securities fraud and broker-dealer claims; Directors & Officers Liability; Errors & Omissions; Agribusiness; appeals in state and federal courts.
Experience
Appellate
- Appellant’s counsel in post-verdict review and appeal of $66 million jury award (Liberty County, Georgia) for wrongful death arising from late-night drunk driving crash that killed or injured three high school students. Settled on appeal.
- Appellee’s counsel in successful affirmance of $7 million verdict (Monroe County, Alabama) on behalf of timber sellers against paper mill owner for fraudulent underpayments. Judgment affirmed.
- Appellant’s counsel in successful appeal of $50 million verdict against truck manufacturer (Clarke County, Alabama) alleging wrongful death in fiery truck accident resulting when truck ran off the road. Remitted on appeal to $6 million.
- Appellant’s counsel representing health care provider in post-verdict hearings and appeal of $7 million verdict (Mobile County, Alabama) including $3 million punitive damages. Settled in appellate mediation.
- Appellee’s counsel in successful affirmance of $3.5 million verdict (Mobile County, Alabama) for national sales organization against a competitor and former salesman for unfair competition and theft of trade secrets. Judgment affirmed.
- Appellant’s counsel in post-judgment challenge and reversal of $10 million wrongful death verdict (Clarke County, Alabama) against highway contractor for wrongful death of three persons in a highway crash. Reversed and rendered.
- Appellee’s counsel in affirmance of summary judgment in favor of international airline in class action by a group of former aircrew members who alleged they were exposed to “toxic air” because of ventilation defects. (Mobile County, Alabama) Affirmed.
- Appellate counsel retained to assist plaintiff’s trial team in jury trial of a multi-million dollar trucking accident claim (Clarke County, Alabama), which resulted in a favorable settlement at trial, amount confidential.
- Appellant’s counsel for HVAC controls manufacturer in post-judgment challenge and appeal of $13 million jury verdict (Washington County, Alabama) on behalf of elderly couple who died from suffocation. Settled on appeal.
- Appellant’s counsel for major national bank in post-trial challenge and reversal on appeal of $4 million jury verdict (Lamar County, Alabama) for alleged wrongful foreclosure against a residential tract that was incorrectly described.
- Appellant’s counsel for Alabama death-row inmate in successful Rule 32 hearing and appeal of a capital murder sentence. Death sentence remitted to life without parole.
Commercial Litigation
- Defense of national music label in dispute with estate of a former rhythm and blues recording artist over ownership of the original master recordings from the 1960s.
- Co-counsel for plaintiff, a major franchise holder, in suit against parent company over forced termination of franchise without cause. Multi-million dollar settlement.
- Co-counsel for defendant in litigation over sale of a franchise storage company over alleged misrepresentations and warranties regarding the assets of the business. Settled at trial.
- Defense judgment for defendant manufacturer of sport utility vehicles in suit brought by overseas subcontractor alleging that agreement was unlawfully canceled.
- Defense of Florida Orange Juice Growers in class action by consumer group who alleged misrepresentation and false advertising over certain advertising claims that the produce contained “fresh squeezed” orange juice. Dismissed with prejudice.
- Co-counsel for defendant inventor of synthetic fuel process in suit by a former investor who sought to enforce the terms of a purchase option. Option was declared void for indefiniteness under the rule against perpetuities.
Insurance Coverage and Bad Faith
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Counsel for insurer in declaratory action involving collapse of multi-story jail building (Baldwin County, Alabama) due to alleged failure of concrete pouring forms constructed by the insured, triggering "your work" and other exclusions, and a bad faith counterclaim. Defense verdict.
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Counsel for insurer in successful defense of pollution claim (Jefferson County, Alabama) over costs incurred by insured for its EPA-mandated remediation of ground pollution at a paper manufacturing facility that had been closed for over 50 years.
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Counsel for insurer in successful jury trial defense (Tampa, Florida) of suit by its own insured for bad faith failure to settle an underlying excess liability tort claim, the issue being whether an umbrella policy was payable where the amount of underlying coverage was still in question. Defense verdict affirmed on appeal, with award of fees.
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Counsel for insurer in defending a claim for excess D&O coverage by the former Directors and Officers of a major national health rehabilitation provider. The claim arose from underlying claims and suits by individual and institutional investors who alleged corporate and criminal fraud. Northern District of Alabama.
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Co-counsel for insurer in successfully appealing a $100 million coverage claim by Missouri residents who alleged that certain real estate developers had concealed the existence of environmental contamination of their drinking water. Dismissed on appeal.
Honors & Recognitions
- Named, Chambers USA, Litigation: Appellate (2022-2024)
- Listed in The Best Lawyers in America®: Insurance Law since 2008; Appellate Practice since 2009; Commercial Litigation since 2021
- Listed in The Best Lawyers in America®: "Lawyer of the Year" in Appellate Practice (2014); Insurance Law (2022)
- Mid-South Super Lawyers, Insurance Coverage since 2016
- Alabama Super Lawyers, Business Litigation (2008-2015)
- Alabama Defense Lawyers Association, Livingston Award (2024)
- Thomson-Reuters Stand-out Lawyer (2024)
- Defense Research Institute, Duffield Smith Award for Best Defense Publication (2001)
Newsroom
News
Speaking Engagements
Events
Articles
Professional & Community
Civic Activities
- Troy University, Board of Trustees
- Samford University Cumberland School of Law, Board of Advisors
- Baptist Foundation of Alabama, Board of Trustees
- American Camellia Society, Board of Directors
- The Nature Conservancy, Board of Directors
Professional Activities
- Mobile Bar Association, Vice President
- Alabama State Bar, Alabama Board of Bar Examiners
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The Court's Standing Committee for the Alabama Rules of Evidence (2020-2026)
- American Bar Association
- Federation of Defense & Corporate Counsel
- Association of Life Insurance Counsel
- Product Liability Advisory Council
- Defense Research Institute
- Alabama Defense Lawyers Association
- Claims and Litigation Management Alliance (CLM)
Paralegal/Assistant
Paralegal
Patti Grove
(251) 345-8210
pgrove@burr.com
Legal Practice Assistant
Tammy Howell
(251) 345-8234
thowell@burr.com
Capabilities
- Appellate Litigation
- Automotive
- Class Action
- Commercial Litigation
- Director & Officer Liability
- Health Care
- Health Care Litigation
- Insurance
- Insurance Litigation & Coverage
- Life, Health & Disability / ERISA
- Mass Torts & Hazardous Substances
- Medical Malpractice
- Professional Liability
- Product Liability
- Unfair Competition & False Advertising