Mr. Latta is a seasoned litigator with many years of courtroom experience, both trial and appellate.

Mr. Latta currently serves as President of the Mobile Bar Association, one of the nation’s oldest. He also sits on the Alabama Board of Bar Examiners, the Alabama Rules of Evidence committee, and is a Fellow in the Alabama and American Bar Foundations.

His track record includes major wins and successful settlements in complex business cases, insurance coverage and bad-faith disputes, consumer class actions, product liability defense, and cases against broadcast and print media companies. In addition to handling cases in the trial courts, he chairs the firm’s Appellate Practice Section, leveraging his experience in over 200 appeals including several landmark U.S. Supreme Court cases on punitive damages.

In the community, Mr. Latta serves on the Board of Trustees of Troy University, a public university system. He also serves on the Board of Advisors of Cumberland School of Law (Samford University), and is active in the American Camellia Society and several non-profits.

Mr. Latta was an honors graduate of Troy University in 1980. He obtained a law degree from Samford University, Cumberland School of Law, in 1983. He previously was a radio broadcaster in several cities, winning two Associated Press awards.

Peer ratings: Martindale Hubbell (A-V), Super Lawyers (Business Litigation), and Best Lawyers in America (Insurance Law & Appellate Practice).

Case experiences: Business litigation; insurance bad faith; insurance coverage disputes; excess & reinsurance; unfair claim practices; product liability; punitive damages defense; ERISA litigation; media liability; dealer/franchise termination; fair housing; false advertising; unfair competition; shareholder oppression; class actions; defamation; Robinson-Patman Act; price fixing; Sherman Act; securities fraud and broker-dealer claims; Directors & Officers Liability; Errors & Omissions; Agribusiness; appeals in state and federal courts.

Honors & Recognitions

  • Named, Chambers USA, Litigation: Appellate (2022-2023)
  • Listed in The Best Lawyers in America®️, Appellate Practice since 2009, Insurance Law since 2008, Commercial Litigation since 2021
    • Listed in The Best Lawyers in America®️, "Lawyer of the Year," Appellate Practice, Mobile, AL (2014), Insurance Law, Mobile, AL (2022), 
  • Mid-South Super Lawyers, Insurance Coverage since 2016
  • Alabama Super Lawyers, Business Litigation (2008-2015)
  • Defense Research Institute, Duffield Smith Award for Best Defense Publication (2001)


Speaking Engagements

Professional & Community

Civic Activities

  • Troy University, Board of Trustees
  • Samford University Cumberland School of Law, Board of Advisors
  • Baptist Foundation of Alabama, Board of Trustees
  • American Camellia Society, Board of Directors
  • The Nature Conservancy, Board of Directors

Professional Activities

  • Mobile Bar Association, Vice President
  • Alabama State Bar, Alabama Board of Bar Examiners
  • The Court's Standing Committee for the Alabama Rules of Evidence (2020-2026)

  • American Bar Association
  • Federation of Defense & Corporate Counsel
  • Association of Life Insurance Counsel
  • Product Liability Advisory Council
  • Defense Research Institute
  • Alabama Defense Lawyers Association
  • Claims and Litigation Management Alliance (CLM)



Patti Grove
(251) 345-8210

Legal Practice Assistant

Tammy Howell
(251) 345-8234

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